As a personal development expert, you want to help as many people as possible become the best version of themselves through the use of your product or service.
And to reach your ideal client you will have to market your product or service online. But you may not know where to start and neither do you have the time. And the bigger challenge is finding someone who knows digital marketing and knows your ideal prospect.
You see, the first thing you will need to do is create a buyer persona. In creating your buyer persona, you want to consider these five components:
- Goals and values: what goals do your prospect want to achieve and what values are his or her top priorities?
- Sources of information: what books, magazines, blogs, news stations, and other resources do they consume?
- Demographics: Identify the age, gender, ethnicity, marital status, income, political preference, etc. of your persona
- Challenges and Pain points: What gets in the way of your prospect achieving their goal?
- Objections: Why will the prospect decide not to purchase your product or service?
Hi, I am Marreo Kimbrough and I know your ideal client because I’ve been your ideal client for nearly 30 years. I am on a life-long journey to be the best version of myself.
I have been studying several books on the subject of personal development. Some of the books in my digital library are Think and Grow Rich by Napoleon Hill, Change Your Paradigm, Change Your Life and You Were Born Rich by Bob Proctor, The Success Principles by Jack Canfield, and Secrets of the Millionaire Mind by T. Harv Eker.
I even have a sample blog post on one of T. Harv Eker’s programs Secrets of Inner Power.
My Training and Certifications
I have trained and am a verified copywriter and a certified case study specialist through American Writers and Artist Institute (AWAI) the leader in copywriting training. Also, I will soon complete my certification as a content marketing specialist through AWAI.
Click the image below to view my AWAI Member Profile
Do you want to know my process? Click here. Do you want to see samples of my writing? Click here
If you have questions or are ready to work with me, click the image below to schedule a consultation.